Apple´s iPod Shuffle at the origin of a price war
Posted on Jan 30, 05 11:32 PM PDT
"We are cutting prices to strengthen our competitiveness against our bigger rivals Apple and Sony in the global market. The drop in flash-memory chip components is likely to continue and we want to react to this trend earlier than our competitors and stay aggressive in price competition," said ReignCom spokesman Kim Dong-hwan.
Lowering your prices to face the competition is not a situation that any company wants to be in. However, in face of an unstoppable "hype" and marketing around Apple's product, ReignCom will have little choice. In the end, the consumer will win by having more choices at lower prices as many of ReignCom's Digital Audio Players are arguably better than the iPod Shuffle. (iPod Shuffle - Check prices) - via koreaherald
Your Comments
Comments will be published immediately if you use a Disqus, Facebook or Twitter account. Anonymous comments will be moderated.
Featured Posts
Top Stories
Maximum PSP Go Processor 44% Faster Than The PSP
Drinkspiration: Absolut iPhone App
HTC Hero: FCC approved with AT&T 3G bands
Internet Sharing Device Offers Energy Savings
Apple Said to be 'Ditching' Nvidia (Rumor)
Finger Dance Alarm Clock
Roxy JBL Reference 430 Headphones Hands-On
Zer01 Mobile Launched
Highscreen PP5420 Android Handset
Advertisement
