Apple´s iPod Shuffle at the origin of a price war
Posted on Jan 30, 05 11:32 PM PDT
"We are cutting prices to strengthen our competitiveness against our bigger rivals Apple and Sony in the global market. The drop in flash-memory chip components is likely to continue and we want to react to this trend earlier than our competitors and stay aggressive in price competition," said ReignCom spokesman Kim Dong-hwan.
Lowering your prices to face the competition is not a situation that any company wants to be in. However, in face of an unstoppable "hype" and marketing around Apple's product, ReignCom will have little choice. In the end, the consumer will win by having more choices at lower prices as many of ReignCom's Digital Audio Players are arguably better than the iPod Shuffle. (iPod Shuffle - Check prices) - via koreaherald
Your Comments
Comments will be published immediately if you use a Disqus, Facebook or Twitter account. Anonymous comments will be moderated.
Featured Posts
Top Stories
Nvidia fighting Intel with...humor?
Brainwave Sofa knows what you are thinking
Windows 7 smashes Microsoft sales records
Motorola Droid Review
Dell Adamo XPS hands-on and final pricing
eStarling 802.11n Touchscreen Connected Frame
Bring TIM targets business meetings
Novation Launchpad unveiled
Microsoft Courier user interface in action
Advertisement
