Dell throws dirt at Sony and Apple

I'm not surprised that Apple annoys a lot of people with their iPod success, especially after the release of the Mac Mini and the iPod shuffle. While the Apple is largely considered as the Digital Audio Player with the best user interface, The Mac Mini and the iPod Shuffle are largely seen by manufacturers as pure "marketing" products. It is especially true for the iPod shuffle, which was blasted by the CEO of creative labs a few days ago.

While this might be true, the other computer manufacturers should not forget that Marketing and Branding are part of the game. The fact is that most computer companies are just lame at branding. From product lines to product names, they just horribly fail to appeal the buyers. And that's exactly why Apple's success annoys them.

Beyond Jealousy there's also a fundamental difference between Apple and Dell: Apple (usually) goes for high-end products and technological innovation, while Dell goes for commoditization, standardization and low prices, a technique that worked pretty well for them, I have to say.

But in the end, it's not that bad Kevin Rollins also said: "They've done a nice job".

Photo via Cnet

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