Google increases Gmail storage to 2GB

Today, the internet search giant just doubled the email storage for users of its GMail service. As people use (and abuse) their inbox, some have been approaching the previous limit of 1GB.

Google has decided to allocate more space to let users stack emails. Behind this, there’s obviously a business motivation. It is known that we currently create data at a rate unseen in human history and while lots of emails might be junk, they still occupy some space and make information harder to find for users. Well guess who’s the king of search? Google of course.

So here’s the plan: let people fill up their Gmail accounts with thousands of messages, then help them to search through it, and eventually, place relevant ads in the search results to raise the company’s earnings. I personally have no problem with this, and I think that Google is pretty clever (business-wise), as the natural tendency of most users is just to stack up data. They create the need and they provide a solution. Additionally, the increase is also a response to the Yahoo 1GB mailbox. Another use these 2GB, might be this virtual drive using GMail :)

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