Apples on the (legal) offensive in Korea
Posted on Dec 2, 05 02:13 AM PDT
While Apple is enjoying quite a success with its iPod line in most countries, it is not the case in Korea. Over there, Apple has only 8.6% of the market, while iRiver commands a 41.5% share. The obvious solution that Apple found to change that situation is to ask Iops (a competitor) to stop making and selling their product that Apple accuses to be a pale copy of the iPod mini.
First of all, I don’t think that this looks anything like an iPod mini, except that it has headphones plugged to it. Secondly, the Iops Jock player has more features than the mini: video & FM radio among others. So now, do you really think that Korean consumers are mistaking the Iops for a mini? Not a chance. Via Mobilemag
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By ctishman , 04/12/05 3:13 PM (CommentID #000076)
Yes, it's because the interface is similar.
Apple's not looking after today's market, they're looking after tomorrow's. If they let this go unchallenged, what is today a relatively small company could become a behemoth. They made a similar mistake with... oh, that whole GUI look-and-feel thing with Microsoft, so you've gotta cut them a little slack for taking the hardass route with this case.
By Joe Edwards , 03/12/05 4:36 PM (CommentID #000070)
This is rather embarassing for us Americans to have an American company blatently strong-arm a market that they aren't doing well in. Isn't the iPod doing well most everywhere else? If Koreans choose not to buy the iPod, that is their decision, not a reason for Apple to shut out a competitor with a product that lookings NOTHING like a iPod mini.
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