Published on 05/22/2006
The iDon't campaign by SanDisk champions the company's Sansa e200 music player, portraying owners of iPods as unoriginal and followers. There are plenty of links to other anti-iPod websites at iDon't, and SanDisk has even planted foot soldiers across university campuses to give out free t-shirts to students. Will this rather drastic move dent iPod sales? Only time will tell, but this campaign might come across as a case of sour grapes to iSheep, I mean, iPod enthusiasts.