Anti-iPod campaign launched by SanDisk

Posted on May 22, 06 07:42 PM PDT

The iDon't campaign by SanDisk champions the company's Sansa e200 music player, portraying owners of iPods as unoriginal and followers. There are plenty of links to other anti-iPod websites at iDon't, and SanDisk has even planted foot soldiers across university campuses to give out free t-shirts to students. Will this rather drastic move dent iPod sales? Only time will tell, but this campaign might come across as a case of sour grapes to iSheep, I mean, iPod enthusiasts.

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