Inflatable male partner to deter road rage

Posted on Jul 27, 06 08:33 PM PDT

Road rage is a sad fact of life, what more in developed countries where rush-hour traffic often comes to a standstill and emotional temperatures give rise to a seething anger. Unfortunately, women are often on the receiving end due to the misconstrued perception that they are the weaker sex. Sheilas' Wheels, a car insurance company in the U.K., is offering the 'Buddy on Demand' blow-up doll that will inflate at the touch of a button when required. Having an extra silhouette in the vehicle, especially at night, will deter most troublemakers from pulling a move.

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