Published on 12/18/2006
I've always thought that one of the best places to advertise were urinals, as it is rather rude to look elsewhere while relieving yourself, leaving your eyes with only one place to look at - in front. Advertisers, however, have taken the high-tech approach by offering ambient media in the form of the AddMirror that has been operating in over 600 establishments throughout London. The AddMirror works like a regular mirror, although it can store up to half a dozen A4-sized advertisements thanks to pre-set lighting sequences. This means your ads will never fail to catch the eyes of your target market, giving your company greater exposure in the process. Overall, its a pretty neat idea - they should also include community service messages as a value-added service.