Published on 02/13/2007
Although this idea is around a year old, it still amazes me how advertising and PR companies play on the seemingly uncontrollable lusts of the testosterone-laden crowd to great effect. Lowe Dubai decided to drum up interest in AxeFantasy by creating this Axe Mmmousepad that requires one to slip one's hand underneath the skirt to use the mouse. This unique mouse pad was placed across Internet cafes in the UAE in order to stir up the interests of young men there, and the idea worked so well that a large percentage of these mouse pads were unsurprisingly stolen.