Published on 06/28/2007
Sony has decided to buy white and pink paints by the bucketload, making available its NW-A808 Walkman player in both colors. Previously, the NW-A808 only featured black and violet colors. This skin change will be available in Japan this July 10th and will retail for $265. Of course, this means you can now interchange skins between the 2GB NW-A805 and the 4GB NW-A806 since those models are readily available in black, violet, white, and pink colors. Will this move boost sales? Most definitely not, and it looks more like an exercise in futility than anything else.