iRex gets funding for an e-Book “Breakthrough”

Posted on Sep 24, 07 10:53 AM PDT

It has been reported that e-Book maker iRex has raised 6 million Euros in funding to help it make a breakthrough in the consumer market. Sony is the current leader in that space, if I remember correctly.

It’s not clear what iRex will do with the money, but I think that E-books are far from ready for mass adoption.

First, E-ink needs to be in color and the device itself has to be thinner. The battery life on the newest color e-Ink is very promising so we should be fine there. Secondly there needs to be more content, and that’s a hard sale for publishers as long as they don’t know how to produce, monetize and distribute their content. Unfortunately, that’s an “industry problem” that iRex is not likely to solve.

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