Asus Capitalizes on the Eee Brand, Launches E-Desktop, E-Monitor and E-TV

Published on 01/30/2008

Digitimes reports that Asus has announced the Eee family of products, reinforcing the company’s idea that computing should be easy, cheap and well-designed. E stands for “Easy”.

E-DT

• Desktop PC (no monitor included)
• Launch in April or May 2008
• First shown at CEBIT
• Intel Celeron CPU
• $200 to $300 at launch, then below $199 in the future

E-TV

• 42” LCD TV
• Embedded computer running on Linux
• Only $200 more expensive than “dumb” TVs
• Launches in September

E-Monitor

• All-in-one Computer (like the iMac)
• 19 to 21 inches
• TV Tuner
• $500 (iMac is 1200)

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