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The Case of the Missing iPhones

Posted on Jan 24, 08 07:25 PM PDT

The Case of the Missing iPhones

According to Apple, they have shipped four million iPhones since launch. AT&T customers comprise of just under half that amount, which leaves a large number of handsets unaccounted for. According to Toni Sacconaghi of Bernstein Research, the sum of AT&T's subscription numbers and European projections would mean around 1.4 million iPhones are sitting idly on store shelves or being sold as unlocked devices. The latter currently stands at approximately 250,000 units, so that leaves approximately more than half a million iPhones that are missing in action. What are some of your theories behind this? Does this mean that HTC, having sold (not shipped) more than 2 million HTC Touches is actually the big winner here?

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By hardmanb , 31/01/08 1:25 AM (CommentID #455389)


There are no missing iPhones. They are ALL OVER THE WORLD.

The iPhone has gone globally viral.

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By jay , 25/01/08 2:23 PM (CommentID #446831)


Some more precision. Apple sold 4 mil since the introduction. 2.3 mil in the last quarter. in December AT&T said that they had 2 mil new iPhone costumers in that quarter, leaves 300K phones for europe

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By Jay , 25/01/08 9:42 AM (CommentID #446471)


Jobs said they SOLD 4.000.000 iPhones. AT&T said they have around 2.000.000 NEW iPhone costumers. The rest is people who weren't new at AT&T, but just got the iPhone.

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By Chanh55 , 25/01/08 9:01 AM (CommentID #446430)


They're being shipped to China... lol

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