Microsoft fights back with Vista advertisement: a flop in the making

Posted on Jul 22, 08 09:31 AM PDT

Microsoft has had enough to see Apple communicate (negatively) about Vista: they have launched an initiative that aims to “educate” customers on the current state, but also the benefits of Vista. First, there’s some recognition that things went well (honesty) then they move on to the Vista “good stuff”. The thing is – it’s not going to work, because this campaign is poorly designed:

Microsoft cannot fight funny 30 seconds videos making fun of its product with pages of (boring) text.

Finally, let’s be honest: Vista gets (some) IT people excited because it will eventually make their life easier. For consumers, there’s really not a lot of compelling reasons to upgrade. Eventually, we’ll have to upgrade because support for new features won’t make it into XP, like DirectX 10.

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