Published on 07/22/2008
TiVo and Amazon will be collaborating with one another so that folks will be able to go shopping on TV via the TiVo remote control. This new feature is known as Product Purchase, enabling TV advertisers to market products available on Amazon.com via any broadcast or cable network, any TV show, or through any of TiVo's extensive interactive advertising features. After making the necessary selections, you can then check out your Amazon.com shopping cart. More ways for you to spend money unwittingly despite leaner economic times? I'm not too sure whether this is a good idea (pocket-wise) or not, but it sure as heck is innovative.