Published on 08/17/2008
Rogers Wireless has decided to price the BlackBerry Bold way higher than the iPhone 3G so that it won't be in direct competition. I'm not too sure if this is a brilliant idea or not, but I would think it wouldn't be too fair on people who would want the Bold over the iPhone 3G and will have to fork out more just because the carrier does not want sales of the Bold to be cannibalized. Word has it the Bold will cost $400 despite a 3-year contract - a cool $100 more compared to the 16GB iPhone 3G despite the fact that the bold has just 1GB of internal memory. What do you have to say about this kind of pricing structure? I suppose consumers always have the choice to, you know, stick with their existing handset and fight against the upgrade bug.