Published on 10/31/2008
Microsoft has setup a booth just outside the Apple Store, Bullring, Birmingham. The booth looks like it will aim to turn patrons away from the Mac store over the next few days. As part of Microsoft’s new $300 million advertising campaign, Microsoft has invited visitors to its website to upload their own videos and photos to show “how they, too, are PCs”. This is probably a response from Microsoft to Apple’s “I’m a Mac” ads. To be honest, Apple will probably just make fun of Microsoft’s latest attempt to look trendy and fun, so we’ll just wait and see what the response from Apple is.