Yahoo! To Reduce Retention Policy To 3 Months

Posted on Dec 18, 08 07:30 AM PDT

Yahoo! is the first search engine to reduce the time it stashes personal data gathered from Web surfing to a mere three months, making it the shortest among its peers. This is a vast difference from its prior standard of 13 months, while retaining the right to keep data for up to half a year if fraud or system security are involved. Three months is pretty short, since Google is currently adopting double the time while Microsoft claims to cut its time to 6 months too if its competitors followed that path. In addition, Yahoo! is working on expanding the scope of the data it is making anonymous, including page and advertisement clicks and views, from just individual search log data only. Do you feel safer now?

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