Lego Digital Box Kiosk Uses Augmented Reality in Retail Stores
Posted on Jan 24, 09 01:44 PM PDT
Some retail stores now have Lego's Digital Box Kiosk uses Augmented Reality to show customers what they can do with Lego Technic. The principle of augmented reality could be resumed to "compositing real-time 3D graphics on top of live video footage as if the 3D graphics were in the same space".
Anyhow, to the customers, it feels like they can see the object more or less as it would be if this was a real-world footage. Lego probably thinks that augmented reality will turn a prospect customer into a paying customer and it might very well work. Seeing is believing, right? More details at notcot
Your Comments
Comments will be published immediately if you use a Disqus, Facebook or Twitter account. Anonymous comments will be moderated.
Featured Posts
Top Stories
Nvidia fighting Intel with...humor?
Brainwave Sofa knows what you are thinking
Windows 7 smashes Microsoft sales records
Motorola Droid Review
Dell Adamo XPS hands-on and final pricing
eStarling 802.11n Touchscreen Connected Frame
Bring TIM targets business meetings
Novation Launchpad unveiled
Microsoft Courier user interface in action
Advertisement
