Yes, Apple is Hiring Chip Engineers - What's The Surprise?

Posted on Apr 30, 09 08:22 AM PDT

The Buzz of the day seems to revolve around the fact that Apple is hiring top-level chip engineers/executives like Raja Koduri and Bob Drebin (both ex AMD CTO).

But why does it comes as a revelation today? Apple has bought a fab-less semiconductor company (PA Semi) last year with the goal of building the system on a chip (SoC) to be used in upcoming products. Using proven core technologies like ARM cpus and Power-VR graphics, Apple has to build and evolve SoCs for years or even decades to come.

This effort requires the best hardware engineers Apple can find. To justify such an effort and because the cost of designing SoCs will increase exponentially with complexity, Apple will have to produce ever growing volumes of devices, or resell its chip to 3rd parties (that is in a somewhat distant future). For now, nothing will happen until next year, when Apple will complete its first silicon.

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