[DEMOFall 09] Webroot says that traditional approach to computer security is ill-suited for today's threats. Yesterday's focus was about protecting the computers and files from being damaged, but Webroot argues that customer identities are much more valuable. Your personal information can be stolen from many locations: smartphone, laptop, or even via a key logger on any computer. Webroot's new system revolves around a centralized identity (ID) manager that synchronizes the information across multiple devices. It can also defeat key loggers by circumventing the use of the keyboard. And of course, all the "new stuff" integrates with the traditional way that Webroot knows all too well. They have been doing that for a very long time. Webroot is starting a beta of the new service today and the final product will be priced at $79.95.Individuals can sign up today to participate in the free beta program for Webroot Internet Security Complete which begins October 19 by visiting http://www.webroot.com/registration/betaRegistration.php.

[DEMOFall 09] Micello is a database of maps of places like shopping malls, college campuses, convention centers etc… that mobile users can explore and access useful information while interacting with each other, thanks to its social networking component. There tons of Location Based Services such as Google Latitude or Loopt, bit none of them has really got into the buildings with relevant information.I can imagine very well how this application could provide both information and highly relevant advertising to a super targeted and engaged audience. Currently the app only provide maps for 150 places in the bay area and the user interface could be more appealing, however the concept could be developed very well with more funding (for now it is a "friends and family" funding). The company plans to include theme parks, golf courses, fitness centers, airpots, museums. Micello is available at the Apple AppStore and will be launched on BlackBerry, Android and WebOS in the coming months. www.micello.com

Micello will demo live on stage in the 8.30- 11.10 am session on Tuesday Sept.22nd, live.ubergizmo.com.

Features after the jump:

Hand Eye Technologies has created a solution that allows set top boxes (Cable...) to talk to your phones. "What for?" you might ask. Put simply, their core product called Hand Eye Interactive Technology (HIT) sends contextual data related to a show to your mobile phone based on what you are watching (hence the "contextual part"). Users can also request information by snapping a photo of select on screen content.  In short, this is a new take on interactive TV. We might be getting old, but what's wrong with watching TV without receiving metadata on the phone?

[DEMOFall 09] VicMan Software launched its Online Photo! Enhancement Platform, which is a RESTful API available at http://pho.to . Most pictures taken with point and shoot cameras or phones have bad quality, mostly due to noise, incorrect color balance, low light conditions or the famous red-eye effect. Pho.to enhancement algorithm (http://enhance.pho.to) fixes all common photo defects at once by analyzing an image and by applying color and contrast adjustment, performing denoising and sharpening. Another Pho.to algorithm, http://makeup.pho.to, for automatic portrait corrections, detects a face in a photo and fixes automatically common flaws, delivering whiter teeth, smoother skin and removing the red eye effect.

[DEMOFall 09] We published about Waze, the navigation application for smarphones that uses drivers-generated maps. The services, previously in closed alpha in Israel, launched in May 2009 in the US, for iPhone and Android, today it launched for Symbian and Windows Mobile at DEMO. Waze collects GPS point anonymously from drivers’ Smartphones to update the traffic conditions in real-time. Drivers can provide road and map information manually from their phone as well. According to Waze, in May, the application was used by 85,000 drivers in Israel and 180,000 drivers have downloaded the application in now, which represents 20% of the Smartphone users in the country. To learn more about waze online, visit www.waze.com

[DEMOFall 09] VIAAS is the new video surveillance “as a service” delivered over the web by Third Iris. “VIAAS is simple to install, provides the power of professional monitoring systems and delivers enterprise-class reliability without the complexities typically associated with video monitoring solutions. .. Cost of entry is less than one-fourth of equivalent premise-based systems and since VIAAS operates as a service, customers benefit from lower ongoing cost of ownership as well,” said Steve Roskowski, co-founder and CEO of Third Iris. VIAAS features include a video footage search engine, IntelEvents, that allow users to easily find a particular video (by date and time of capture) without having to browse the videos for hours. VIAAS cameras automatically connect via a broadband internet connection to the VIASS service, according to the company, no additional network configuration is needed.

[DEMOFall 09] Digitrad lunahced its new voice service that allows users to place a call from a web browser by simply typing a person name, eliminating the need for a phone number. OrganIP can search, locate the call recipient and connect a call whether the caller is on the phone, in a social network or online community. OrganIP works from a PC or from a mobile phone, it si compatible with Android, windows, linux, Mac OSX and works on any web browser. Versions for iPhone, PalmPre, Blackbery, Symbian and Windows mobile will be available in the coming months.

OrganIP will be available in an open beta on October 19, 2009. OrganIP will first be free in US and then based on a monthly subscription fee. Users can signup today at www.organip.com to be part of the open beta.

MyOwnRealEstate's stated goal is to democratize property management. The solution includes bookkeeping, management aids, query and print, listing service, free documents and... online property management. The service connects landlord and renters in a way that was only accessible to large property management companies before. The company's reasoning is simple: there are 12 million rental units that are owned by private investors that could use MyOwnRealEstate's help to make more profits.

The Point of Wealth Register is an onsite kiosk that offers cash compensated employees various secure financial services such as banking, allocating funds to creditors, prepaid Visa cards, charities or IRAs. The idea is to offer financial opportunities at the point of maximum liquidity, helping people to save more money especially for their retirement plans. “When I think of the amount of cash I’ve blown over the past decade, it depresses me,” said Doug Lindstrom, CEO, Point of Wealth Systems, Inc. and veteran bartender, “If I had placed just 5 to 10 percent of earnings per shift in a savings account, I could have saved $40,000 - $60,000 before any compounded interest. With POWR Register, we’re providing an easy to use system that offers retirement and financial options to a market that has been underserved and exploited by high fees.”

The POWR Register has an ATM-like user interface, with a touch screen and a PIN number. The POWR software credits the funds to the appropriate institutions and prints a receipt for the user with the date, time and the last four digits of the receiving account number. For more information, visit: www.thepowr.com .

[DEMOFall 09] TravelTrac app for the iPhone allows travelers to share their locations, travel blog post, photos and video on custom Google maps, using geotagging technologie even from remote locations. TravelTrac offers 3 websites for globe trotters to share their adventures, depending on the vehicle they prefer:

• MotoTrac – www.mototrac.com for vehicular car/truck/motorcycle/RV and off road trips and travel adventures,
• TrekTrac – www.trektrac.com for land based exploration, tours, trips, and travel sharing; and,
• SailTrac – www.sailtrac.com for on the water sailing, boating, racing voyages and onboard adventures.

The offline mode makes it possible to continue creating the multimedia travel diary even when phone or wireless services are not available, once the connection is re-established and the app re-launched, all contents automatically updates and travelogues are formatted chronologically. Users can decide whether they want to share their trips publically or just with their friends and family, emails notifications are sent automatically to their network of friends with a link that allows them to interact with the content.

TravelTrac will begin supporting Google Android and Blackberry OS devices shortly. www.traveltrac.com/mobileapps.asp

Follow our live coverage during DEMFall 09 at live.ubergizmo.com

[DEMOFall 09]The recent presidential campaign has highlighted the power of small online donations, and that has created a demand from candidates, non-profit, local governments, and other entities to have a web-platform to raise funds. It's a good idea, but most can't build anything like that themselves. That's where Piryx comes in. The platform sits on top of a payment processing system that allows money to flow in. On top of that, the platform has a CRM system that can track donors and finally, Piryx also handles the integration in social networks to find new donors. Piryx charges between 4% and 4.5% of the transaction amount for its services and there's nothing to pay to get started.

According to a Research from the US Department of Agriculture, 60% of farmers nationwide lose money each year while 17,000 family farms go out of business, "The Grapes of Wrath" are not that obsolete after all. In an effort to support local farming, Heather Hilleren founded Local Dirt in 2005, a Saas (Software as a Service) platform that connects sellers and buyers of locally-grown produce and animal products. While individual can use the LocalDirt website for free to search local sellers by type, kind of product and mileage range, larger farms, farmer's cooperatives and distributors pay an annual subscription fee ranging from $360 to $720. In addition to subscriptions, Local Dirt will soon introduce fee-based value-added services for sellers and fee-based matching services for haulers with unused truck capacity.

HackAlert is a SaaS application that aims to prevent legitimate website from being hacked and used as a Malware source via code injection. Code Injection is a hacking technique that consists in exploiting a weakness in the processing by introducing ("injecting") malicious code in place of data. A simple example is to add Javascript code into a blog comment, for example.

HackAlert is said to becapable of monitoring, detecting and blocking such attempts and notify the website owner so that precautions or counter-measures can be taken. HackAlert is delivered as a cloud-based service, so websites can easily initiate the scanning. The service can also scale with the subscriber needs. HackAlert also claims to be able to detect (quickly) that a website has been blacklisted by Google. Because HackAlert is based on behaviors instead of signatures, it should be able to detect a threat that has not yet been identified.

HackAlert is available as a free on-demand service from http://hackalert.armorize.com.

[DEMOFall 09] CallSpark! Is changing our old and boring calling experience by transforming it into interactive experiences with real-time data pulled from the social and business cloud. Waow! Accessing content from social networks, location-based search and reviews before during and after calls, my social networking fatigue is getting back to me… Who knew that event phone calls would get the social web noise? However, according to Chris Shipley, “CallSpark is doing for phone calls what Google did for Web sites, by enabling people to quickly find accurate information in the context of a phone call,”.

Well, I am curious to hear how it works and make sure that this extra noise in my phone conversations can bring some value. Stay tuned, CallSpark! will demo on Wednesday at 12.19 pm, check our live on live.ubergizmo.com.

Store, and available for other platforms, including Blackberry, Android, and PalmPre, at m.callspark.com. Full specifications after the jump in the complete article