Glasses that track eye movement

The Eye Contact developed by ID magasin is a pair of spectacles that capture on film every single thing you see during the day by tracking where your eye’s focus is. Research shows that up to 99% of the advertisements you see make little or no impact at all. Sounds like the real world is spammed by ads while our e-mail inboxes are flooded with similar garbage, eliciting the same response most of the time – doing nothing about it. The Eye Contact could be better used by jealous lovers who have a niggling suspicion… The Guardian via WMMNA