iRiver takes PSP head on

iRiver’s struggle against the mighty iPod has led the company to go up against Sony’s PSP with its upcoming portable gaming handheld. It will feature WiBro, the direct competitor to WiMax as the future standard of wireless connectivity. Korea-based ReignCom plans to unleash this handheld console in August next year and hopes to cannibalize on the PSP’s sales with a projected WiBro subscriber base of 9 million.

Honestly, after loosing a marketing battle with Apple, is it really a good idea to start a technology war with Sony? Good luck iRiver.

[Via Mobile Mag]