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Anti-iPod campaign launched by SanDisk

The iDon’t campaign by SanDisk champions the company’s Sansa e200 music player, portraying owners of iPods as unoriginal and followers. There are plenty of links to other anti-iPod websites at iDon’t, and SanDisk has even planted foot soldiers across university campuses to give out free t-shirts to students. Will this rather drastic move dent iPod sales? Only time will tell, but this campaign might come across as a case of sour grapes to iSheep, I mean, iPod enthusiasts.

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