Sometimes, consumers switch brand loyalty due to the ambassadors endorsing the product. Geeks are humans with needs, too, and Mozilla has pounced on that point by appointing red-hot Alexandra Ansgar from Scandinavia as their new sexy mascot. I would have thought that FireFox’s superior features over Microsoft’s perpetually flawed Internet Explorer is enough to win new fans over, but desperate times calls for desperate measures. This move looks set to make Microsoft geeks abandon their favorite browser in lieu of some blonde loving. Hopefully the Mozilla crew will have a photo gallery up soon.
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