DD101 watch with pSEL technology

Bangle watches somehow never really took off, but the new DD101 might just introduce a paradigm shift that will cause a whole new market to explode. The DD01 was created by O.D.M. and will utilize an electroluminescent display technology that was designed by Pelikon UK. This technology is known as pSEL, and to the layman it means there is a plastic electroluminescent device within the bangle. All you need to do in order to tell the time is to press a button located at the side. Yes, you can be assured that the DD101 is not powered by some form of magic which was used when forging the One Ring. This is one wrist watch that looks set to be a star when released.