Store-it 40GB USB hard drive

Most people do not concern themselves with backing up their data due to a nonchalant attitude, so what does it have to take in order to convince them that having a backup solution is extremely important? Assuming the theory that females are drawn to pink gadgets is correct, picking up the portable pink-colored Store-it 2.5″ 40GB USB hard drive for the lady in your life would be a wise choice as she will then diligently backup your data for you every single day. Jokes aside, the Store-it is a USB-powered device that does away with a chunky AC adapter, making it ideal to carry around on your travels. The pink Store-it retails for $99.