Cool method of telling time

There are plenty of watches available in the market that requires an extraordinary amount of brainpower just to tell the time, which IMHO is definitely more than a single step backwards. Isn’t modern technology supposed to make things easier for mankind? This cool watch designed by Frank Gehry for Fossil takes a totally different approach as it uses a combination of numbers and words to tell the time. As you can see, 9:52 is shown as 8 till 10. This cool concept has a playful youthfulness to it with fonts that remind you of writings on a blackboard. Apparently, these watches have been selling like hot cakes and are currently sold out.