Tag Heuer takes the cellphone route

Tag Heuer, noted for its luxury watches, is on the brink of entering the cellphone market after announcing the partnership with custom phone manufacturer ModeLabs. The image above is just a mockup, so don’t be alarmed as I think Tag Heuer won’t be taking the Dick Tracy route. The final product is tipped to be released sometime this year, and you can expect to fork out a premium for them if the prices of their watches are anything to go by.