LCD TV integrated with DVD player

I guess it was only a matter of time before somebody decided to integrate DVD playback functionality into a flat screen TV. DM Technology took the first step with this full HD (1080p, baby!) LCD TV that comes with an integrated DVD player. Known as the LX37XA, the DVD player is also capable of supporting the DivX video format. There is no word on pricing or availability, but I guess the next logical step would be to integrate a HD DVD or Blu-ray player inside.