Google Phone rumor floating around

Simeon Simeonov is speculating that Google is currently working on a new cellphone, also known as the Google Phone. You have got to take what this man says into consideration since he was the former president and CEO of Danger, and is well established in the world of cellphones. Some claim that the Google Phone is targeting the iPhone as its main rival, but that remanis to be seen until something more concrete comes is released. I’m not too sure about this rumor – will Google actually now enter the hardware business just to expand the advertising pie? What do you guys think? At least the consumers win if the Google Phone is a reality since it offers more choice to the mass market.