Memup dives into PMP market with Orizon

Memup isn’t exactly a household name when it comes to portable media players (PMP), but that isn’t stopping them from entering the highly competitive PMP market with its Orizon. It comes with an impressive 4.3″ screen that displays up to 16 million colors in 480 x 272 pixels resolution, while the 30GB hard drive can be further expanded via an SD/MMC memory card slot. Supported formats include DivX, XviD, WMV, and MJPEG for video, MP3 and WMA for audio, and JPEG, GIF, and BMP for images. Additional features consist of an FM radio, a micropohone, and inputs/outputs for audio and video. Too bad the battery can’t take too much strain, being fully drained with just 4 hours of video playback. The Memup Orizon will retail for $378 a pop.