Sony Rolly Walkman in the works

Looks like Sony isn’t about to just cede the portable audio player market to Apple without a fight – word has it that the giant electronics company is currently working on a new class of Walkman known as “Rolly”. It features an easily-gripped egg shape design and comes with an integrated speaker and a ‘choreography’ system which most probably involves changing lights or music in tandem with movement. This leak did not contain a release date, so stay tuned for more information. Does the Rolly’s form factor sound as though sales will take off in the long run? I think most people prefer their electronics to come in a sleek design without causing too obvious a bulge in their pants pocket.

update 9/9:
Sony Rolly Official Specs
Sony Rolly User Interface Explained