Lex attaches to bike wheel

If you’re still a poor student who cannot afford a ride that comes with blinged out wheels and headlights, check out the Lex device that targets bicycles. This small LED light is attached to the spokes of a bike wheel, where it will display a message entered in the included application that is sent via USB from your computer. The Lex is powered by a single AA battery and boasts a battery life of approximately 96 hours before running out of juice. Lex takes advantage of a spinning wheel, enabling anyone to read the message in the blur of light as it spins. It supports any message that uses English, Hiragana, Katakana and Kanji characters.