Snooze concept phone

The Snooze concept phone marries a slick white cellphone and an alarm clock of the same color. Since most (if not all) handsets these days already come with the all-important alarm clock function, this concept doesn’t really make any sense. I suppose the only advantage would be the rather large red LED display located at the base of the handset that looks just like a traditional electronic alarm clock, with the all important “Snooze” word etched at the back to state its intentions. Should this concept actually materialize, it would be more of a novelty than anything else.