Game uses iPhone Safari Browser

iPhone users will be able to experience some gaming on their smartphone courtesy of Dr. Pepper, where the latter has released Matchcaps – the first advergame that was specially designed for the iPhone Safari browser. This move allows Dr. Pepper to interact virtually with its consumers anytime, anywhere through their iPhones. Matchcaps was developed by Imaginuity New Media, taking after the well-loved “match three” format that online gaming fans have loved for years. Thankfully, Matchcaps won’t be affected by iPhone software updates in the future since it is accessed via the Safari browser. More games on the iPhone can be expected from February onwards next year as Apple did drop an announcement concerning plans to distribute kits to third party application developers by then.