Shopping carts get text displays

Modstream aims to bring advertising to a whole new level by introducing shopping carts which come with scrolling text displays on the handles itself, allowing advertisers to beam messages to selected stores sans wires. I suppose the messages will change each time you walk through different aisles, tempting you to purchase goods that aren’t even on your shopping list to begin with. No idea on when such shopping carts will be used, but that time would require you to be more disciplined than ever when it comes to purchasing items.