This CyberShot digital camera looks pretty ordinary compared to other CyberShots in terms of design, and that comes as no surprise since Sony has positioned it to be an entry level device. This 7.2 megapixel camera features the usual drivel such as an 3x optical zoom lens, a High Sensitivity mode (up to ISO 1250), a 2.5″ display, a multi-point autofocus mode, flash, macro and self-timer settings. Sounds perfect for beginners, but aspiring photographers will definitely look for something with manual controls instead. There is no word on pricing but you can pick up the Sony CyberShot S730 in Europe from the middle of next month onwards.
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