Fire sale or plain guts?

With Toshiba having to seemingly lose the next gen format war with Paramount’s defection as well as the remaining two studios considering non-exclusivity to the HD DVD format, the company has decided to go all out by slashing the prices on its HD DVD players, with the cheapest dropping to a mere $149.99. Do you think this move will see more people pick up the HD DVD player which will result in a higher customer install base which could possibly cause studios to rethink just which format they want to release their movies for, or is this just a fire sale to get rid of the HD DVD inventory before calling it quits? Or is it possible that like us, you don’t care that much until there is a decent dual-format for a reasonnable price (<$200) and more movies?