Netflix on Video Streaming on Mac, Video-on-Demand

Netflix recently announced its quarterly results, and discussed about the idea of having video streaming (Instant Watch) on the Mac. Again, it comes back to a digital rights management (DRM) issue: 

“To date, the only widely used DRM format for the Mac has been Apple’s own FairPlay system, which has not been licensed to any third parties. This has so far limited the Netflix service to Windows alone” (electronista)

Video on demand can be seen as a threat to Netflix and many are wondering if the rental company should create its own VoD system. At the moment, the company dismisses the idea, but it’s hard to tell if it really believes that DVD discs will hold their own for the foreseeable future, or if they simply do not want to validate an concept that is harmful to their business.