The fact that such a large eBook store starts to feature non-DRM (unprotected) files, may signal a shift that is similar to what’s happening to the music industry now. There is a huge demand from consumers for unprotected files, mainly because it annoys the paying customers and doesn’t really protect the publishers from piracy anyways.
It is interesting to see that unprotected eBooks from unknown writers often sell more than protected titles from famous authors. That might lead one to think that DRM really hinders sales.
Related: Read our Amazon Kindle Review
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Seen at: teleread.org 
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