Vodafone Self-Help Service

While Vodafone claims that their new and advanced customer service available directly on the handset itself in real time is meant to provide users with a self care facility, I think otherwise. Chances are Vodafone is going to cut down on its support staff, hoping that this self-help service would be able to solve their support team from a whole lot of troubleshooting. Then again, I would think that clueless folks themselves might even find it difficult to navigate through such a self-help system, which is why they have customer service consultants in the first place. How effective do you think such a system will be?