Be Green: What about Targeting Over-Packaging?

At Ubergizmo, we admittedly consume a lot of consumer electronics, and because we buy online a lot, there is also the issue of individual packaging: they are mostly oversized and wasteful for everyone: merchant, shipping company, customer. So with the current crunch that we’re in (and even if we were not in there), wouldn’t it be smart and financially wise for everyone to use the most adequately-sized packaging to ship stuff? Did we miss something here?