FC Mobile portable NES Console

I wonder what Nintendo has to say about a plethora of NES clones hitting the market even in this day and age where High Definition gaming has been around for quite a fair bit already. The FC Mobile portable NES console features :-

• 2.4″ LCD display
• Internal stereo speakers
• Headphone socket
• TV-out

Powered by AA batteries, this handheld console works with North American NES catridges instead of Japanese Famicom versions. Pretty strange to see a console being smaller than the cartridge itself. It retails between $40 and $50 – how many of you prefer emulators instead?