Ora Unica Watch

Ora Unica, when translated to plain ol’ English means One Hour, is a unique watch concept from designer Denis Guidone which picked up first place at the Adamo Eva International Design Competition. Just like anything artsy and modern, telling the time on this is pretty tough as the timepiece consists of 2 circular faces – one depicting the minute hand while the other shows the hour hand. As time passes, the doodle, will by some strange force of the dark arts change to reflect the current time. I’ve absolutely no idea on how to read the damn thing though.