iPhone ads found to be misleading by the UK Advertising Standards Authority

You might have seen our iPhone life versus advertising post (with a cool video). Apparently, the UK Advertising Standards Authority has been taking things seriously when it comes claims about what the phone can or cannot do:

“We noted Apples argument that the ad was about site availability rather than technical detail, but considered that the claims “You’ll never know which part of the internet youll need” and “all parts of the internet are on the iPhone” implied users would be able to access all websites and see them in their entirety. We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website.” (ruling)