UK Orange Broadband TV Trial Run

Folks in the UK will soon be able to enjoy an IPTV solution that is delivered straight to the comfort of your living room via broadband courtesy of Orange UK. These trials are currently being held across the country, involving on-demand services and additional content on top of standard TV fare. Hopefully attractive packages will be rolled out pretty soon that will encompass the TV service, broadband and Mobile in one package, making new generation media intensive-capable handsets all the more useful. What do you think about Orange going up against Sky and Virgin?