Red Sony Reader Spotted

Fancy a new Sony Reader? Looks like this photo shows that one is up on the horizon, but as to whether this is just a new color or a totally new model altogether is up for debate. After all, spy shots and leaked photos are meant to churn up the rumor mill, right? What do you think of this red Sony Reader – is it a totally new model, or is it just another color sprayed over, or could it be a mere rumor? (photo source, more photos)