LG Double-sided Reflective Display

LG has upped the ante where display technology is concerned with its new 15″ double-sided reflective display that comes with the following features :-

• Aperture ratio: 46%
• Reflectance ratio: 20%
• Color gamut: 12%
• Contrast ratio is 14:1

Advertisers would be able to take great advantage of this display by maximizing viewing space, while folks who operate behind a counter can show the customer using the same screen his/her selections. No idea when will it hit mainstream applications though.