Apple To Match Prices

Apple has taken the fight to authorized resellers of Apple products by matching any price that are on offer – so make sure you bring the printout in hand to the nearest Apple Store in order to get the same price, along with (greater) peace of mind. This move won’t go down well with authorized Apple resellers though, since here they are hawking Apple’s products and yet their own supplier wants to trample on their turf. Where’s the win-win situation in this? Well, resellers can always take a different route by offering free gifts instead of lowering their prices.